Red Bull Becomes Official Energy Drink of League of Legends Global Esports.


We are excited to announce our partnership with Red Bull Energy Drink to be the exclusive official energy drink partner for League of LegendsⓇ global esports events: The World Championship, Mid-Season Invitational, and All-Star Event.

Already a partner with the 2019 League of Legends European Championship (LEC) and 2019 Campeonato Brasileiro de League of Legends (CBLOL), Red Bull now extends their relations with Riot Games. The partnership begins at the 2019 World Championship and includes collaborations and activations to take esports fans and the player experience to the next level.

“Red Bull has been a long-time supporter of sports, esports, and gaming. Their deep understanding and appreciation of gaming culture and their desire to continually raise the bar for fans makes them an ideal partner,” said Naz Aletaha, Head of Global Esports Partnerships and Business Development for Riot Games. “League of Legends esports is a global, multifaceted sports and entertainment property committed to innovating and shaping the future of sports, and we look forward to breaking the mold with Red Bull.”

Red Bull joins League of Legends Esports best-in-class partners which include Mastercard, Alienware, State Farm, Secretlab, OPPO, and Louis Vuitton.

Leave a Reply

Your email address will not be published. Required fields are marked *